Matterport is the gold standard for 3D virtual tours in real estate. Used by millions of agents worldwide, it transforms physical spaces into immersive digital twins that buyers can explore from their couch. Major platforms like Zillow, Realtor.com, and Redfin all support Matterport embeds, making your listings stand out instantly.
The technology works with a range of cameras — from the pro-grade Matterport Pro3 to your iPhone's LiDAR sensor. You walk through the property, capture scans at each position, and the AI automatically stitches everything into a seamless 3D walkthrough. The result includes a dollhouse view (a miniature 3D model of the entire space), automatic floor plans, and 4K photography extracted from the scan.
For real estate agents, the ROI is clear: listings with 3D tours get 95% more phone inquiries and sell up to 31% faster according to Matterport's data. Buyers can do a complete virtual walkthrough before scheduling an in-person visit, which means fewer wasted showings and more serious leads. Out-of-town buyers especially love this feature.
Matterport offers a free plan that lets you create one space — perfect for trying it out on your next listing. The Starter plan at $11.99/month supports 5 active spaces, which is enough for most individual agents. The AI-powered virtual staging add-on lets you digitally furnish empty rooms, saving thousands compared to physical staging.
